Fidelity, with a wide array of investment choices and a terrific Web site, takes top honors.
From Kiplinger’s Personal Finance:
Low commissions are great. Free trades, which some online brokerages offer, are even better. But most investors want more from their discount broker. They want a Web site that’s easy to use, tools that clarify the markets, access to stocks across the globe and some guidance when they need it.
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